Passenger Pulse™ by Paperminds

Airline customer intelligence through loyalty-powered audio conversations

Passenger Pulse™ helps airlines turn loyalty members into an active listening channel. Through short, natural audio conversations, airlines can capture richer traveller feedback and transform it into customer intelligence that supports better CX, loyalty, and service decisions.

What it is

Passenger Pulse™ is an audio conversational feedback solution designed specifically for airlines. It uses the airline's loyalty program database as an activation layer to invite targeted travellers into simple, low-friction audio conversations. Each conversation focuses on a specific CX, service, or loyalty question, helping airlines understand what travellers think, how they feel, where they hesitate, and what could improve their experience.

Why it works
Audio-first and low friction — Travellers can answer naturally, even while on the move.
Powered by your loyalty ecosystem — Passenger Pulse™ helps airlines extract more value from an audience they already know.
Designed for targeted listening moments — Ask the right travellers about the right experience, offer, or touchpoint.
More human than survey-based feedback — Natural conversation captures richer signals than rigid forms.
Built for decision-useful insight — Conversational input is structured into patterns, tensions, and opportunities your teams can act on.

What you get

Benefits

A Paperminds Feedback Station configured around your airline's CX, service, or loyalty priorities.

A way to activate specific member segments through your loyalty program database.

A dedicated dashboard to visualize traveller patterns, tensions, recurring signals, and opportunities.

Guidance from Paperminds to define the right listening moments, shape the conversation, and turn findings into useful recommendations.

Use it to

Understand how members respond to new benefits, tiers, offers, or program changes.

Capture traveller reactions after delays, cancellations, rebooking experiences, or service recovery moments.

Test paid services, upgrades, bundles, lounge access, baggage options, or onboard add-ons.

Identify friction in booking, check-in, mobile app, self-service, or post-trip experiences.

Capture feedback around airport, onboard, loyalty, customer care, and post-flight moments.

Turn loyalty members into a continuous source of customer intelligence.