A Conversational Study is a one-on-one research experience designed to uncover emotional and behavioral insights through natural dialogue—not surveys, not focus groups. As the conversation unfolds, participants often forget they’re speaking to technology—and that’s when the truth comes out. Beyond what people say, we capture how they feel—tracking emotional shifts in real time to reveal what truly drives decisions, hesitations, and reactions. Each study can include pre- and post-testing capabilities to evaluate the impact of messaging, stimuli, or concepts over time, helping brands inform their strategies with evidence. Each study draws from a diverse pool of participants—whether through our own panels, your internal database, or any pre-qualified list. We adapt to the audience that matters most to you, capturing emotionally rich insights across markets, languages, and contexts.
